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Unlocking the Value in Return Transactions By: Tom Rittman,Vice President-Marketing, The Retail Equation With fraudulent and abusive returns totaling $15.5 billion annually, many retailers are implementing stricter policies – unfortunately including some policies that unintentionally alienate good customers. Because returns and exchanges are often perceived as a negative part of the retail environment, accepted out of necessity and customer service pressure, they are often left unexamined.